A contract is often referred to as "a meeting of the minds," "a bargained-for exchange," or "a mutual promise supported by consideration." Instead of getting bogged down in the legal-ese, it is important to first talk about why it is prudent to have a written service agreement.

In many ways, I found freedom during the pandemic, and that freedom has translated into growth for both my business and me. The pandemic has taken from millions their lives, their livelihoods, and their sense of stability in an ever-changing world. Most of us are ebbing and flowing with the tides of the pandemic and the news, but your approach to marketing yourself and your business does not have to swim with the tide. I'm not a marketing expert, but I do know that these simple steps have helped me grow my business at a time when I thought I would just be staying afloat.